The brand that redefined comfort.

Starting as a niche brand over a decade ago, Hoka has seen explosive growth over the past few years -- becoming THE brand synonymous with comfort, cushion and happy runners (and happy feet). Hoka’s innovative -- and maximalist -- approach to midsole cushioning technology has forced the entire running industry to rethink how a running shoe can feel.

Hoka's journey commenced with a groundbreaking concept – to engineer running shoes that deliver maximum cushioning without compromising on weight or performance. Conceived by trail runners Jean-Luc Diard and Nicolas Mermoud, Hoka challenged conventional norms, drawing inspiration from mountain bike tires to devise the distinctive Hoka One One midsole geometry. The outcome? Footwear that offers unparalleled comfort and stability, empowering runners to conquer any terrain effortlessly.

Committed to innovation and performance, Hoka presents a diverse array of shoes meticulously crafted to elevate your running experience. From the flagship models like Hoka Bondi, Clifton and Speedgoat to specialized designs like the Hoka Mach, Mach X and Cielo X1,, each shoe is engineered to support every stride with plush (yet explosive) cushioning. Whether navigating rugged trails or pounding the pavement, Hoka shoes are engineered to propel you forward with confidence.

As a brand, Hoka has always focused on inclusivity and empowerment. With a dedication to inspiring athletes across all levels, Hoka champions a global community where every runner is embraced. From connecting with brand new runners to partnerships the IRONMAN World Championship, Hoka empowers athletes worldwide to unlock their full potential.

 As one of the premier Hoka running shoe retailers in Canada, we offer an extensive selection of Hoka’s premium performance style. So whether rediscovering Hoka or embarking on your first Hoka journey, join us at Culture Athletics, your go-to destination for the latest in Hoka innovation. Let's lace up our shoes, hit the trails (or concrete) and revel in the sheer joy of running -- fly human fly.

Culture Athletics stands as your premier Hoka retailer in Canada – explore our extensive lineup of performance footwear.


Signature Footwear Styles From Hoka
Women's Mach 6
Men's Arahi 7


The Culture Athletics Team
Tagged: brand stories