A Journey Through Innovation and Performance


Over the past several years On Running has emerged as one of the most influential sportwear brands. Pushing the boundaries of design and performance, On has started to change the world’s perception of what a performance brand can be. As one of the first running stores in Canada to partner with ON Running (in 2018), we've gotten to experience this brand’s evolution firsthand. With that, we wanted (re)introduce Canadian runners (and fitness enthusiasts/gym-goers) to the On Running brand and take a moment to share their unique history and the role they’ve played in Culture Athletics’ journey along the way. 


ON Running was born in the Swiss Alps, where co-founder Olivier Bernhard, a former professional athlete, sought to revolutionize the running experience. Drawing inspiration from his own struggles with traditional running shoes, Bernhard teamed up with Swiss engineer David Allemann and entrepreneur Caspar Coppetti to create a shoe that combined cushioning and stability without compromise. The result? The iconic Cloud technology, featuring patented Cloud pods on the outsole that provide cushioning exactly where you need it, precisely when you need it.


What sets ON Running apart is its relentless pursuit of innovation. From the debut of the Cloudracer, the brand's first shoe featuring Cloud technology, to the introduction of specialized models like the Cloudmonster Hyper and CloudX, ON Running continues to push the boundaries of performance footwear. Each shoe is meticulously designed to enhance your running experience, whether you're tackling city streets or rugged trails.


But ON Running is more than just a brand – it's a philosophy. The brand's commitment to "running on clouds" extends beyond its products to its community of runners worldwide. With a focus on sustainability and environmental responsibility, ON Running strives to minimize its ecological footprint while maximizing performance and comfort for athletes of all levels. 


As a proud ON Running retailer in Canada, we're thrilled to offer a wide range of ON Running shoes, including popular models like the Cloudmonster 2 and the stability-focused Cloudflyer. But our partnership goes beyond selling shoes – it's about fostering a community of passionate runners who share a love for the sport and a commitment to pushing their limits.


So whether you're rediscovering ON Running or trying it for the first time, we invite you to join us at Culture Athletics, your destination for the latest in ON Running innovation. Together, let's lace up our shoes, hit the pavement, and keep chasing those clouds.


Culture Athletics is a premium retail partner with On -- we carry an extensive collection of their performance footwear and apparel.


Men's Cloudmonster 2
Men's Cloudmonster Hyper
Men's Cloudeclipse
Men's Cloudflyer 4
Men's Cloudboom Echo 3
Men's Cloud X3

Women's Cloudmonster 2 
Women's Cloudmonster Hyper
Women's Cloudeclipse
Women's Cloudflyer 4
Women's Cloudboom Echo 3
Women's Cloud X3




The Culture Athletics Team
Tagged: brand stories